https://issuesinsights.com/2023/01/26/come-see-the-racism-inherent-in-the-paint-industry/
It sounds like a bad joke about woke gone amok, but it’s not. Norway’s University of Bergen is sponsoring research into tackling the burning question of whether and how white paint contributes to white supremacy and why Norway should feel guilty about it because of its role in it.
It turns out, you see, that Norwegians were behind the innovation of titanium white paint, which is considered pure white.
The university wants researchers to explore “the cultural and aesthetic changes instigated by titanium white … and how can both the material in itself and these changes be conceptualized and made visible?”
This story quickly made the rounds in conservative circles. But let’s take a closer look. And, holy cow, does racism in the paint industry run deep!
Examine with us, if you will, the color wheel of Sherwin-Williams, the largest paint manufacturer in the country and brags that it covers the earth. There are literally dozens of variations of white, all of them with names such as:
Greek Villa
Pearly White
Extra White
Pure White
Reserved White
Incredible White
Nice White
Windfresh White.
