Disney’s ‘Elemental,’ which features ‘non-binary’ character, flops in opening weekend It was the worst opening weekend ever for Pixar, according to The New York Times
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Pixar film “Elemental,” which features the studio’s first “non-binary” character, according to a voice actor for the film, earned only $29.5 million in its opening weekend.
It was the lowest opening weekend ever for Pixar, The New York Times reported Sunday. That was despite creative direction from Pixar, one of the most famous studios in the entertainment business, and support from Disney, which owns Pixar.
Outlets around the country took notice of the movie’s dismal performance.
The movie “fell short of already-low expectations,” Variety reported. “Pixar’s ‘Elemental’ falls flat,” The New York Times headlined Sunday. The Hollywood Reporter wrote that the move was “iced by moviegoers” along with “The Flash,” a superhero flick that has suffered from its leading actor, Ezra Miller, becoming the center of scandal in 2022 after he was arrested multiple times.
“Elemental” acquired some notoriety of its own after it featured the first non-binary character in its history, “Lake.” The actor who voiced Lake, Kai Ava Hauser, posted about the role on Twitter.
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