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The Platform, predictably bland and clichéd but positive in tone, carries the title “Make America Great Again.” It is an expression of both traditional conservativism and conservative populism. It is dedicated “To the Forgotten Men and Women of America,” those made famous by Hillary Clinton’s term “deplorables.” The dedication reflects the new base of the Republican Party, not the coastal elites who in places like Connecticut a couple of generations ago dominated the Party. Today’s Republican Party is more representative of America’s middle class – working men and women, of every race, nationality, and religion. The Platform’s preamble is titled “America First: Return to Common Sense,” an expression of nationalism and a reference to judgement based on practical observations and universally accepted facts.
A political party’s platform must be generic, as it must appeal a large swath of voters. There are, approximately, 162 million registered voters in The United States. According to an April 2024 study by Pew Research Center, registration is about equally divided between Democrats and those who lean Democratic (49%) and Republicans and those who lean Republican (48%). Keep in mind, America is noted for its individualism, citizens who, historically, have not marched to assigned drummers. Republicans, especially, tend to be free-thinkers, more difficult to lasso and corral.
The over-arching tone of the Republican Platform is “America first,” as regards trade and the border, and a return to common sense, as regards manufacturing, the border, energy independence, military strength, and equal treatment of all under the law. This analysis does not pretend to be complete, but among its subjects, the document addresses the economy, defense/national security, education, culture and size of government.
The Platform recommends energy independence, reducing regulation, and making the 2017 tax cuts permanent, while imposing tariffs on some imported goods. Without providing solutions, the document reflects inherent contradictions between free markets of traditional conservatives – Jospeh Schumpeter’s theory of creative destruction – and economic populism, the protection of jobs, industries and communities affected by globalization and changes in technology. Finding the balance between these competing forces will be the job of Congress, through debate and discussion. In his speech following acceptance of the GOP nomination, Donald Trump spoke of the need for improvements in education to help people become more competitive in today’s dynamic economy, i.e. a focus on community colleges. The document encourages innovation in emerging industries, such as Crypto, Artificial Intelligence and Space. It argues for the reduction of interest rates, without explaining whether that will be a function of government or markets. And it promises to do away with taxes on tips.