https://www.americanthinker.com/articles/2024/12/the_beginning_of_the_end_of_dei_in_the_private_sector_and_our_universities.html
Ferraris are priced between $250,000 and $600,000, but it’s not enough to have the money to buy these pricey Italian sports cars. The company’s Diversity and Inclusion Charter demands that buyers and their families pass “social status” background checks to “ensure they fit the mold of the brand and its desired image.”
Talk about cultivating “inclusivity!”
In a similar charade of ‘woke’ virtue signaling, luxury car maker Jaguar unleashed a futuristic ad in a pinkish palette featuring men posing as women. There are no cars in it, so it’s no surprise that it landed like a lead balloon and joined the pantheon of duds like the Bud Light ad featuring trans activist Dylan Mulvaney in a bubble bath.
The Bud Light ad sparked a consumer backlash on social media, including calls for boycotting the beer brand.
In Go Woke, Go Broke: The Inside Story of the Radicalization of Corporate America, Charles Gasparino called the Bud Light fiasco the “desecration of a great American brand.” The book—which opens with an account of an incredibly farcical discussion at Goldman Sachs over whether ordering Chick-fil-A sandwiches is sufficiently woke—exposes many such woke/DEI debacles and the brand destruction they wreaked.
Fortunately, the efforts of people like Gasparino (a seasoned business reporter who knows what makes companies succeed or fail) and anti-DEI campaigner Robby Starbuck are paying off. Moreover, the resounding victory of President-elect Donald Trump—who made a campaign pledge to dismantle “divisive,” “un-American” DEI programs—has catalyzed a corporate retreat from leftist “wokeness.”
After Starbuck told Walmart he was investigating their DEI practices, the retail chain – America’s largest private sector employer, with over 4,600 units in the U.S. – announced plans to end its DEI initiatives. It has agreed to drop the term ‘DEI’ and instead focus on “Belonging for All.” Not only that, it will stop financing events aimed at influencing children sexually; scrap the Corporate Equality Index, a benchmark created by the Human Rights Coalition (HRC) to monitor LGBTQ+ policies; remove gender-neutral terms such as Latinx from documents; end a program incentivizing suppliers who hire LGBTQ+, racial minorities, and women; discontinue racial equity training; and stop funding the Center for Racial Equity. Walmart will no longer sell products such as chest binders marketed, among others, to “transitioning” children.