Some call it reframing; others put a coat of paint on it and call it a new car. Basically, it is the process by which a deception is perpetrated simply by saying thus is so and pointing to the shiny surface as proof.
This is once again happening with the egregious David Horowitz. Several years ago, I had the unexpected misfortune of having to experience the true nature of David Horowitz due to his spearheading a disinformation campaign against me and my 2013 book American Betrayal. This campaign of lies would end up including nearly two dozen pieces by a cabal of writers, the first of which I rebutted, perhaps ironically, at Breitbart News. (Other rebuttals, too, for that matter, ran at Breitbart when other websites refused me space.) For new readers, American Betrayal, in part, is about how Moscow-directed and -loyal communists and their accomplices were secretly able to infiltrate and influence the US and other great powers into cataclysmic acts that entrenched, enriched and expanded the Soviet empire abroad; at home, they rotted out the Republic long before “the Sixties” ever began — all, according to “court history” ever since, under the banner of “victory” in World War II and the Cold War. It seems fair to say this is not a subject that a normal anti-Communist, especially ex-Communist, would lose his mind over.
In the several years since (and during) this shockingly sustained attack-campaign, I also began to learn how Horowitz has shaded his own biography to obscure the proximity of his early life to the KGB in America — an alarming choice for one self-billed and trusted as a guide to domestic Communist affairs.
There. Disclaimer done. Where was I?
The latest Horowitz-reframing appears in a paint-job-superficial Washington Post piece headlined: “How a ‘shadow’ universe of charities joined with political warriors to fuel Trump’s rise.”
The Post’s premise — the centrality of Horowitz in that “shadow” universe supposedly fueling the rise of Donald Trump — could not be more wrong, or more absurd. For one thing, Trump’s lift-off was in 2015, sans charities or shadow-universe thereof. Where was Horowitz? “This column is not an endorsement of Donald Trump or any candidate,” Horowitz wrote on December 22, 2015. (Full disclosure: My own endorsement of Trump ran at Breitbart News on December 26, 2015; then again, I am not a tax-exempt charity.) Soon thereafter, as Trump swept toward the nomination, Horowitz would start piggybacking onto Breitbart News with a series of look-at-me-Trump op-eds. At the time, it struck me as a naked effort to catch up with the Trump Train before it pulled into Washington without him.
This is somewhat interesting on different levels. One would think, as a universe-creator and all that, Horowitz’s own Frontpagemag.com was the center of that supposed Trumpian firmament; at least, if Horowitz really was, as the Post claims, the “intellectual godfather to the far right.”
For some time in 2016, however, Horowitz was just another Breitbart by-line (average age 25?), apparently seeking some new credentials, if not “cred,” of his own. In May 2016, which was really just in the nick of time to make any kind of a pre-nomination fuss, Horowitz finally scored by dropping the perfect stinkbomb of a headline at Breitbart News: “Bill Kristol: Republican Spoiler, Renegade Jew.”
Antique echoes of Daily Worker jargon aside (who but old-time Bolshis say “renegade” anything?): In the ensuing media clamor over Horowitz’s “Renegade Jew” headline (he *confessed* to writing it himself), Breitbart had to fend off charges of anti-Semitism, which would dog the site throughout the presidential campaign — but now with the help of Horowitz, who is Jewish. Mission accomplished! Having mixed it up with Breitbart boys under siege, Horowitz was now, basically, one of them. Plus, in so gratuitously slamming neocon Kristol, ex-Communist and, now, surely, ex-neocon Horowitz was also able to run up the Jolly Roger of the alt-right. “Renegade Jew,” indeed. Good political positioning is more like it. Meanwhile, the issue that lit him up so much — Obama’s Iran deal — is still on Trump’s table, not that Horowitz cares so much now.
So, why wouldn’t Horowitz just take care of all of this personal reframing exclusively at his own website?
A quick look at the latest Alexa website rankings explains all.
Today, Frontpage.mag is No. 12,639 in the US — which, of course, means there are 12,638 more popular websites than David Horowitz’s website out there today; it ranks 41,338 globally.
Breitbart News, on the other hand, is No. 61 in the US today, and No. 292 in the world.
To be fair, yours truly’s site ranking is barely measurable at No. 140,911 in the US — but perhaps dianawest.net would do a bit better if it raked in some fraction of the $5.4 million David Horowitz’s Freedom Center received as charitable largesse in 2015 alone, as the Post reports. Horowitz, not by the way, skimmed $583,000 of the top in salary that same year. Running a “shadow universe” is so terribly taxing, especially when your fancy web$ite isn’t so widely read.