A disturbing trend in fostering American-Muslim “otherness” can be seen in Simon & Schuster’s decision to create a new imprint called Salaam Reads. Targeted at age groups from early readers to young adults, it will present Muslim characters, stressing their own customs and ways, presumably to highlight their integration into our culture, not to stress Islamic theology or doctrine. If that last disclaimer is to be believed, we have to wonder why there is a necessity for a separate imprint with a guaranteed minimum of nine books a year – does Simon & Schuster have one for Catholic , Jewish or Buddhist Americans? What happened to the idea of America as the place that welcomed immigrants from all over the world so that they would have the freedom to believe and achieve what they wished, no longer bound by the strictures of birth or class structure. Are we now reverting to the notion that a Muslim child growing up in America must see her exact counterpart represented in story-books before she can feel comfortable in her own skin? According to Zareen Jaffery, the hyphenated Pakistani-American who heads the new imprint and remembers her own childhood: “I didn’t see myself reflected in books back then.” (NYT 2/25/16). Lest we forget, we are now living in the age of social media and selfies.
But beyond this rather innocuous explanation lies a more telling motive expressed by Ms. Jaffery in an online interview with storyandchai.com: “while I am answering these questions from a business perspective, it would be remiss and naïve of me not to state the obvious: racism is real. As is Islamophobia, homophobia, xenophobia – the list goes on.” So the emphasis for this imprint is on correcting the supposedly inaccurate image of Muslim Americans and showing them in a more positive light. This sounds very much like an agenda that might have financial backing from sources other than the publisher who isn’t generally interested in righting wrongs perceived by special interest groups.