https://taibbi.substack.com/p/the-prophet-of-the-trump-era-255
I entered Martin Gurri’s world on August 1, 2015. Though I hadn’t read The Revolt of the Public, at the time a little-known book by the former CIA analyst of open news sources, I hit a disorienting moment of a type he’d described in his opening chapter. There are times, he wrote, “when tomorrow no longer resembles yesterday… the compass cracks, by which we navigate existence. We are lost at sea.”
Gurri’s book is about how popular uprisings are triggered by collapses of faith in traditional hierarchies of power. I felt such a collapse that day in Waterloo, Iowa, covering the Republican presidential primary. The first debate was five days away and the man expected to occupy center stage, Donald Trump, held a seemingly inexplicable six-point lead.
Two weeks before, on July 18th, Trump lashed out against former Republican nominee John McCain. Even McCain’s critics considered his physical and mental scars from years as a Vietnam war prisoner to be unassailable proofs of patriotic gravitas, but the service-evading Trump was having none of it. “I don’t like losers,” he said, adding, “He’s only a war hero because he was captured.” It was the universal belief among colleagues in campaign journalism that this was an unsurvivable gaffe, a “Dean scream” moment. We expected him to apologize and wash out. Instead, he called McCain a “dummy” and kept a firm grasp on the lead.
A different candidate, New Jersey governor Chris Christie, was in Waterloo. Two years before, Time all but dubbed Christie the favorite for 2016 with a silhouette cover portrait, over the nastily shallow (but publicity-generating) double-entendre headline, THE ELEPHANT IN THE ROOM. Christie was every Washington consultant’s idea of a “crossover” superstar. I’d describe the concept in Rolling Stone as someone “mean enough for the right-wing, but also knows a gay person or once read a French novel.”