https://www.city-journal.org/article/metropolitan-opera-ticket-sales-operating-costs-performances
“Hopefully we see the Met thriving artistically, and that we will have created a new artistic foundation that will help it continue to grow,” Metropolitan Opera general manager Peter Gelb told the New York Times in 2023, referring to his “big bet”: programming “new works” by living composers. That includes brand-new pieces premiering at the Met, very recent ones that premiered elsewhere, and contemporary works that have been around but are coming to New York only on Gelb’s initiative.
Just how well has this programming done? Sales for the recently completed 2023–2024 season are up slightly: 72 percent capacity versus 66 percent for 2022–2023. However, adjusted for steeply discounted tickets—as little as $25, including taxes and fees—the 2023–2024 season’s box office revenues reach only about 64 percent of their full-price potential. It’s hard to say that the “big bet” is paying off.
Part of Gelb’s approach is to stage one “new work” as each season’s opening-night gala performance. The Met kicked off this trend in 2022 with Terence Blanchard’s Fire Shut Up in My Bones, a tedious adaptation of journalist Charles Blow’s oversharing childhood memoir. The Met, having just returned to live performance after the Covid-19 pandemic, touted Blanchard’s opera as its first by a black composer. Racial tokenism notwithstanding, Gelb congratulated himself in a Times op-ed last November for having “seized the moment for some wholesale change.”
Gelb has claimed that “new works” outperform traditional favorites. But this appears to have happened only once last season, with Anthony Davis’s X: The Life and Times of Malcom X, which sold 78 percent of seats. House premieres of Daniel Catán’s Florencia en el Amazonas, the Met’s first staged production of a Spanish opera in the original language, reached only 68 percent of seats sold. The respected composer John Adams’s new opera El Niño, a Latin-themed meditation on the birth of Christ, returned just 58 percent. The 2023–2024 season’s much-hyped opening-night new work, Jake Heggie’s Dead Man Walking—a preachy indictment of the death penalty—sold only 62 percent.