https://www.nationalreview.com/corner/the-dark-new-greta-thunberg-and-our-celebrity-industrial-complex/
“Now as we watch Thunberg insist that the only way to be a true climate activist is by adopting the notion that Israel cannot continue to exist — that’s what those “decolonize from the river to the sea” signs mean, whether those holding them understand it or not — can we all now recognize that perhaps turning a troubled young teenager into the face of a global movement wasn’t such a swell idea?”
Way back in the ancient time of 2015, Matt Drudge found himself befuddled about why he was suddenly seeing actress Amy Schumer everywhere, when he didn’t find her particularly funny, insightful, or enjoyable. “Who is Amy Schumer? Where did she come from? Why is she being force-fed on population?” (The actress is Chuck Schumer’s cousin, and looking back I wonder if Drudge was implying that family connections were a driving force behind her then-burgeoning fame.)
Every now and then, you see some figure plucked from obscurity who is touted as the Next Big Thing, often with very little sense of why this person is so magnificent and head and shoulders above the rest. It is as if someone — some Hollywood super-agent, or magazine editor, or television network executive — has hand-selected a person and declared, “This person is going to be a star, come hell or high water.” A switch gets flipped, a high-tech pop-culture media whirligig swings into action, and suddenly that person is everywhere.
Sometimes you see it in Hollywood — Why was Ezra Miller in so many Hollywood blockbusters for a stretch? Why did Shia LaBeouf become the sidekick to every 1980s pop-culture icon? — and sometimes you see it in the world of politics — Beto O’Rourke and Stacey Abrams come to mind. Back in 2022, I jokingly referred to it as the “celebrity-industrial complex,” all those glossy magazines that can put someone on the cover and make someone’s face recognizable and their presence seem ubiquitous.
I thought of that as I saw Greta Thunberg now wearing a keffiyeh and leading pro-Palestinian, anti-Israel marches in Europe, declaring, “If you as a climate activist don’t also fight for a free Palestine and an end to colonialism and oppression all over the world then you should not be able to call yourself a climate activist. . . . You cannot be neutral in a genocide!”