https://www.frontpagemag.com/fpm/2022/04/ben-jerrys-tries-force-food-apartheid-edwin-black/
For the first time in human-rights history, an international mega-corporation has attempted to coerce a licensee into food apartheid. This unprecedented contractual demand has provoked a turning-point lawsuit that asks whether it is legal to attempt to force a food licensee to discriminate against entire communities, especially ethnic ones. More distilled, the lawsuit asks to uphold the basic right to be fair, ethical and legal.
The litigants are “David,” the tiny Ben & Jerry’s licensee in Israel vs. the twin “Goliaths,” Ben & Jerry’s of Vermont and its billion-dollar parent company, multi-brand behemoth Unilever.
Ironically, the effort to compel this food apartheid springs from none other than the alleged icon of social values, Vermont-based Ben & Jerry’s. The famous, funky ice cream brand—operated by aging millionaire hippies Ben Cohen and Jerry Greenfield—has demanded that its longtime Israeli licensee stop selling in eastern Jerusalem, as well as in Judea and Samaria, also known as the West Bank. These regions are predominantly populated by Arabs.
From the beginning, Ben & Jerry’s Israel’s owner, Avi Zinger, knew he could not comply with such an illegal request. In Israel, where communities and entire villages are historically ethnic, commercial discrimination by ethnicity, neighborhood or geographic location is strictly illegal. The United States has enacted laws forbidding similar “redlining” activities by food distributors, service providers and financial institutions.