Frontpage Interview’s guest today is Sonnie Johnson, the CEO and inspiration of Change the Game (ctghq.org), the new website and activist program launched by the David Horowitz Freedom Center that sets out to expose the failure and racism of progressive policies and to use hip hop culture to reach constituencies previously untouched by conservative messages.
FP: Sonnie Johnson, welcome to Frontpage Interview.
Johnson: Thank you for having me. I have the feeling this will be the first of many.
FP: You have great intuition!
So let’s begin:
What is Change the Game all about and what inspired you to create it?
Johnson: I never wanted to start my own project. I wanted to bring my talent to projects that currently exist, and I tried. It wasn’t long before I realized if I wanted to do something different, if I really wanted to change the conversation, I was going to have to do it myself.
Plus, there are a lot of black conservatives holding on by a thread. They are one Bundy Ranch, Trayvon Martin, and Michael Brown story away from leaving the conservative movement. We’ve lost some really great advocates already. They say they don’t have a home on the conservative side of the aisle. I wanted to provide that home.
FP: Why has hip hop and its constituency been so insulated from conservative messages? Why have so many conservatives been insulated from hip hop?
Johnson: Excellent question. If both sides asked themselves and answered honestly, we could actually have an honest conversation on race and culture.
In my very first “political” speech, I did a comparison between Jay-Z and Ronald Reagan. I took quotes straight from Reagan and mirrored them to lyrics by Jay-Z. I thought I was nailing my political coffin, but I wanted people to see we are saying the same thing. Every Tea Party speech I’ve ever given has hip hop symbolism or direct quotation. When conservatives don’t know the message is coming from hip hop, I get standing ovations.