Jeff Zucker, the president of CNN, was very forthright about his media priorities at a Society of Professional Journalists dinner in New York City on Monday.
He told Bill Carter of the New York Times: “Climate change is one of those stories that deserves more attention, that we all talk about. But we haven’t figured out how to engage the audience in that story in a meaningful way. When we do do those stories, there does tend to be a tremendous amount of lack of interest on the audience’s part.”
Americans hold views on climate change that are encouraging to environmentalists: In a Pew poll last year, 69 percent believed the arth was warming. But only 33 percent said it was a “very” serious problem, and when Pew asked respondents what issues should be a “top priority” for the federal government, dealing with global warming came in dead last, with only 28 percent holding that view. There is a real basis for such a stance: Global temperatures haven’t risen appreciably in about 15 years.
More and more people in the middle of America — both geographically and culturally — have come to believe either that global warming is manageable or that extraordinary efforts to slow the economy to combat it aren’t worth the cost. But that “doesn’t faze the bicoastal urban media elite,” says Myron Ebell of the Competitive Enterprise Institute. These elites, he adds, “have become more hysterical in their treatment of the issue, blaming everything from drought to wildfires to hurricanes on climate change.” It doesn’t matter that there is clear evidence such phenomena are cyclical, and that — for instance — while California is experiencing a severe drought, Florida residents have recently experienced some of the quietest hurricane seasons in decades.
So even as public concern about climate change declines, the media continue to give airtime and space to global-warming alarmists. Everyone from Al Gore to Joe Biden touts the “fact” that 97 percent of all scientists are part of a consensus on the serious nature of climate change.
But that number hides some important facts. Anyone who dissents from the climate-change orthodoxy is dealt with ruthlessly.