http://www.frontpagemag.com/2014/dgreenfield/the-rise-of-fakectivism/print/
What do the forced departure of Brendan Eich from Mozilla and #CancelColbert have in common? They are both examples of Fakectivism.
Fakectivism is social media activism by small numbers of people that is integrated into the news cycle because it matches the media’s political agenda.
Every Tea Party member knows that media coverage of actual protests is unequal. Twenty students, most of them volunteers at an environmental non-profit, protesting Keystone will get media coverage that a thousand Tea Party members protesting ObamaCare won’t receive.
The same is true of online protests.
Many of the real life protests covered by the media are fake. For example, unions hire non-union protesters to protest on their behalf, a fact that the media organizations covering the protests rarely point out. (That same privilege wouldn’t be extended to Tea Party members who hired professional protesters to yell at the cameras for them.) Other protests pretend to be grass roots when they actually consist of members or even paid employees of a single organization.
Fakectivism online multiplies the problems with media coverage of left-wing activism by completely distorting the number of people participating in a protest and their credibility in representing anyone except themselves.
In real life protests, the media routinely reported higher turnout for left-wing protests and lower turnout for conservative protests. Online, Fakectivism dispenses with head counts. If it’s a trending topic, then it’s news. And sometimes it’s news, even if it isn’t.
Fakectivism begins with left-wing agitprop sites selectively collecting tweets in support or against something. The handful of tweets are described in collective terms as “The Internet” being outraged about something. The use of the collective “Internet” is a staple of Fakectivism because it conflates a manufactured story with the opinions of billions of people.
Successful Fakectivism moves up the ladder to higher end left-wing websites searching for teachable controversies. These websites have enough status that they are monitored by producers and editors from the mainstream media looking for stories.