www.forward.com
MISHOR ADUMIM – WEST BANK — (ISRAEL)“I can bring a million people who want to work here,” boasted Ahmed Nasser, taking a break from his job as a SodaStream assembly line worker.
Nasser spoke to the Forward from SodaStream’s main production plant, which is located in the Mishor Adumim industrial park within the settlement of Ma’ale Adumim in the West Bank. Controversy over the plant’s location was reignited by the company’s recent decision to sign actress Scarlett Johansson, who will debut as a company spokesperson in a high-profile commercial to be broadcast on Super Bowl Sunday. Critics have also alleged that SodaStream is guilty of mistreating its workers.
But Nasser, a 28-year-old who has been with the company for two years, said that employees receive “the best conditions there are” and “everything according to the law.” He added that he receives an hour-and-a-half worth of breaks in a standard 12-hour shift, and that prayer times are not deducted from break allowances.
Nasser lives in Ramallah, the power base of the Palestinian political elite that is opposed to settlement employment. But he said that he does not feel antagonism from the local population because of his work at SodaStream. He was happy to be photographed. Asked whether he changes out of his SodaStream shirt before returning home, he said no. “It’s my job — I’m not shy about it,” he commented.