Most boycotters have no commitment to fairness and regard the idea with derision. Against them, one has to use tactics that fall under the rubric “this is going to hurt you more than us.” Anti-boycott operations have used this approach sporadically with remarkable success. But the approach needs to be conceived more systematically and implemented far more widely.
Such strategies can be summarized under at least four headings: lawfare, counter-boycotts, digging up dirt and self-harming. On the other hand, some Israeli ministerial decisions inadvertently facilitate boycotts; this area, too, needs to be considered.