https://www.spiked-online.com/2023/07/08/threads-mark-zuckerbergs-safe-space/
Ever since Elon Musk took over Twitter last year, the people formerly known as ‘blue ticks’ have been threatening to flounce off. Twitter, they say, has become an unusable hellhole, rife with disinformation and proto-fascist hate speech. A great Twitter exodus has been promised once every few months, yet still they have carried on tweeting.
Why did so few of them ever leave Twitter? The main barrier has been the lack of a viable alternative. Twitter, for good or ill, has remained the world’s public square. But that could be about to change. This week, Threads, the new social-media app from Mark Zuckerberg’s Meta, was launched to huge fanfire. It has been explicitly pitched as a rival to Twitter. Within the first 24 hours of its launch, 30million users are said to have signed up.
Threads is effectively a clone of Twitter. It is a ‘text-based social app’ or ‘microblogging service’. As with Twitter, posts on Threads have strict character limits. Twitter’s retweet function has become ‘repost’ and quote tweets have become ‘quote threads’. Even the name Threads seems to be a nod to a ‘Twitter thread’ – a connected series of tweets, posted by the same Twitter user, to get around the character limit.
The similarities between the two rival apps are so stark and so noticeable that Twitter has threatened to take legal action against Meta. Meta has hardly tried to hide the similarities, either. Earlier this week, Zuckerberg posted his first tweet in over a decade. It was of the Spiderman meme – where two men in exactly the same Spiderman outfit point at each other, unable to tell the real thing from the imposter. Besides, ripoffs of other platforms are not unknown at Meta. For instance, Instagram Stories are a shameless copy of Snapchat, while Instagram’s Reels feature is an obvious imitation of TikTok.