https://www.nationalreview.com/corner/golden-showers-in-the-media/
Did you read the title? Did it strike you as oblique and lurid, reminiscent of the Steele dossier’s salacious allegations? “Good,” Joseph Pulitzer would say. The 19th-century businessman and Democratic Party mover-and-shaker was a pioneer of such news copy. His marquee newspaper, The New York World, was sensational, scandalous, salubrious, and graphically outrageous – filled with colorful exaggerations designed to stimulate an opera of emotion: “yellow journalism.” There’s an oft-repeated line in the media that “sex sells.” Pulitzer and his opposite number, William Randolph Hearst, invented the idea long ago. In doing so, their pages reached circulation exceeding a million people, in the 1890s at that. Yellow journalism begat a gilded lifestyle for Pulitzer, who became fabulously rich.
Now, 111 years since his death, Pulitzer’s legacy of yellow journalism lives on in the ‘Pulitzer Prizes,’ whose 2022 honorees were announced on Monday. With award-winning irony, the endowment of Pulitzer’s wealth – built atop decades of gutter-press reporting – is now used to honor what many call the most prestigious award in journalism, for reportage supposedly of the highest quality. If Pulitzer were alive today, his work would never win the prize now in his name. Nobody would ever dream of it. It’d be like giving the National Enquirer – a celebrity gossip tabloid that funneled Donald Trump’s hush money to Stormy Daniels – the Nobel Prize in Literature. As one British journalist wrote of Pulitzer, he “strove for primacy of the sewer.”