https://www.frontpagemag.com/fpm/2020/09/social-media-not-cause-our-social-dilemmas-jason-d-hill/
Jeff Orlowski’s documentary The Social Dilemma on Netflix is an interesting panoptic exploration of ways in which human minds are allegedly twisted, manipulated, and directed by social media to produce outcomes by programmed algorithms whose creators, in the end, must have had nefarious motives. On the surface, we may cast them as players in a medieval morality play between good and evil. The evil operatives are the gnomic know-it-alls who somehow must have known that with the invention of the “Like” button on various social media pages and media outlets, they could send recipients into waves of euphoria — while those receiving a “thumbs down” could be sent into paroxysms of rage or, more commonly, paralyzing depression. The social media creators in the film, however, claim that they only wanted to “spread positivity and love in the world.”
The basic thematic thrust of the documentary is predicated on a dubious premise: the idea of an addictive media, the manipulative machinations of its architects and their unwillingness to confront their culpability in creating an addictive social media culture, and the latter’s contribution to the polarization of our society and the proliferation of “fake news.”
This film, which purports to gain some philosophical respectability by an identification with the anti-conceptual moniker, “surveillance capitalism,” presupposes a world of mindless victims; automatons in need of global marketplace regulation from “data extraction” invisible vectors that somehow predict our behaviors and, well, coerce us to do things that we would not do had our brains not been improperly hijacked by the artificially-driven analytics.