Early 20th-century modernism ignored classical rules of expression. But late 20th-century postmodernism blew up those rules altogether.
Barack Obama was a modernist candidate. He turned out vast numbers of young and minority voters, mastered new social media, and in 2008 overturned the old-guard Democratic furniture such as Hillary Clinton.
In contrast, Donald Trump has simply destroyed normal politics. Unlike Obama with his record Wall Street fundraising of 2008 and 2012, Trump has raised almost no money. He ignores endorsements from political kingpins. Trump has organized no serious voter registration drives. His convention was bizarre, showcasing his kids instead of party bosses and special-interest groups.
How about internal polling? Trump seems to have none.
Sophisticated opposition research? Zilch.
Standard talking points? Not so much.
Teleprompted speeches? Trump prefers ad hoc stream of consciousness.
Candidates are supposed to avoid the pitfalls of press conferences as much as possible — and prep for days when they are obligated to give them. Not Trump. He thrives on unscripted rants to the press without much worry about what he says.
Candidates dislike and fear reporters, and so seek to flatter them. Trump openly insults them and occasionally kicks them out of his press conferences.
Modern politicians generally avoid getting pulled into nasty, lose-lose fights. Trump welcomes brawls against all comers.
Hillary Clinton has taken huge quid pro quo contributions from rich people as she damns the influence of big money in politics. Trump cannot seem to find any big donors. He trashes crony capitalist insiders on the grounds that he used to be one himself.
Traditional politicians such as Mitt Romney were perfectly groomed and rarely appeared without tailored suits. Modernist politicians such as Obama like to be photographed on the golf links appearing young, hip, and cool, wearing shades and polo shirts.
But Trump defies both traditional and nontraditional tastes by wearing loud, long ties, combing his dyed-yellow hair over a bald spot, and tanning his skin a strange orange hue.
Politicians attack each other while faking politeness. The coolest do it with nuance. Not Trump. He uses taboo words like “liar” and “crooked.”
Modernist candidates voice platitudes about border enforcement. But only a postmodern one would demand that Mexico pay for a wall.