Did one robotic moment in a single debate really bring down Marco Rubio in New Hampshire, probably finishing him off nationally? Unlikely.
It’s difficult to believe that voters would turn on a candidate over one gaffe — yet, somehow, it can also make perfect sense in this cycle. Either way, let’s stop pretending that 2016 voters are concerned about authenticity. What they’re really asking of politicians is for better acting while delivering canned lines. Because they’re all canned lines.
Nearly every candidate is a talking-point-spewing automaton. What Hillary Clinton, Bernie Sanders, Jeb Bush, and Ted Cruz say — and even much of what Donald Trump says — is prefabricated, tested, and constructed to appeal to whatever subsection of the electorate they hope to entice. The most talented candidates can repeat those lines, jokes, and touching anecdotes with the same bogus earnestness every single time. This is their real talent. I mean, even Trump — probably the only top-tier candidate regularly going off script — strings together many of the same absurdities in mind-numbing platitudinous loops, and his fans eat it up.
Still, there’s no question that Rubio failed to deliver on this front last week. And while he’s no more prone to offer calculated responses than is Clinton or Sanders, Rubio let the political world create a caricature. All the usual suspects joined in, because, whether you like him or not, Democrats fear Rubio more than they do any other Republican.
The robot talking point was regurgitated in dozens of articles and a million tweets, and by political cartoonists. Activists, lacking basic self-respect, began following Rubio around in robot outfits. The Washington Post explained what it all meant — “what Marco Rubio’s robotic debate performance reveals.” Well, it probably reveals that we — pundits, bloggers, media, and probably most voters — like to turn candidates into one-dimensional cartoon characters who can be easily mocked, categorized, memed, and dispensed with.
Caricatures are easier to hate, and also easier to support. Trump the brash fighter. Mitt Romney the out-of-touch job killer. Cruz the Machiavellian meanie. Jeb the awkward establishmentarian. Bernie the pure-hearted ideologue. Rubio the robot. You know how it works.
While this line of attack, brought on by his own performance, almost certainly had something to do with his showing in New Hampshire, I’m not fully sold on the debate theory. Whatever you make of Rubio’s positions — and I’m not crazy about plenty of them – he’s an impressive politician. According to CNN, voters broke away from Rubio at the end, but exit polls (and you can take them for what they are) show that while the debate mattered to many voters, Rubio fared only slightly worse than most other Republicans.