WHEN a youthful but electric Barack Obama was running for president in 2008, there was much talk about what it would mean to America to elect its first black president. The very prospect of it was exhilarating. It tapped into our truest democratic ideals, a major national milestone and giant leap in rectifying our racist past. Both black and white Americans shared the symbolism of the moment.
Obama’s political opponent, John McCain, was an old white male, a war hero who had been brutalized as a prisoner in Vietnam, and a longtime serving United States Senator. Immensely qualified and deserving, but he never stood a chance.
Color blindness has disappeared, replaced by full floodlight x-ray vision—deep into the soul of the nation.
What Obama represented was too intoxicating and exotic to ignore. Even the rest of the world wanted to vote for him. Before there would ever be an Italian, Jewish, Asian, Puerto Rican, Indian, or Greek president, America would first elect a black man. How appropriate; how morally vindicating. Not even a woman would reach the White House first, since Obama handedly dispatched Hillary Clinton for the Democratic nomination. It was a historic and touchingly romantic moment in American history. Obama won Iowa, with a 95 percent white population. More white people voted for Obama in 2008 than they did for John Kerry in 2004.
Obama’s victory carried with it the implicit possibility that a vote for Obama could lift the disgrace of racism that has strangled this nation since its inception. An Obama presidency would signify that white Americans once and forever will regard their darker-skinned fellow citizens as equals. The message to African Americans would be that feelings of inferiority and damaged dignity now and forever shall come to an end. And, hopefully, in time, all lingering resentment toward white Americans would dissipate in this newly “post-racial society.”
True colorblindness. Race-free judgments. Pigmentation a vague sidenote, scarcely visible in all interactions between blacks and whites.
Obama’s campaign slogan was, “Yes, we can.” He made it easy, spending little time discussing race. It wasn’t a campaign issue, and the press did everything it could to deliberately leave race out of this presidential race. Anyone who wanted to racialize this presidential contest would be breaking the new ground rules, trespassing on the free lane that had opened up for Obama, and Obama alone.