https://www.nationalreview.com/corner/creating-the-cult-of-kamala/
Whether it’s a product of motivated reasoning or wishful thinking, the race is on to make America’s famously maladroit vice president into a cultural sensation.
If there was going to be an upside to Joe Biden’s presidency, its earliest days suggested it might be found in the lack of a cult of personality around the man. The president inspired support and opposition in Americans but not abject devotion. He was a functionary – a flawed and fallible bureaucrat – and it would be healthy for the country to revert to the mean after twelve consecutive years in which the president was regarded by his supporters as the personification of the national will. That experiment ended in failure.
It is hard to avoid the conclusion that the Biden years proved that presidents who are not ballasted by celebrity worship sink into the abyss. The president’s camp conceded as much with its bewildering campaign to popularize “dark Brandon” – a vaguely menacing figure with lasers for eyes and a conspicuous appetite for ice cream, who, as Politico put it, is also “a master of the political dark arts.” The artifice was a bad fit for Biden, but the enterprise acknowledged a lamentable truth: In the absence of a pop mythology and the thoughtless adulation that accompanies it, the president will be evaluated on his or her performance alone. In a polarized era typified by broad and sustained dissatisfaction with the status quo, that would be a heavy lift even for an accomplished chief executive. For the middling sort, it’s the kiss of death.