https://www.city-journal.org/article/for-universities-bds-is-a-dangerous-road
In January, writing for the Chronicle of Philanthropy, Gates Foundation CEO Mark Suzman lamented that a high percentage of giving in the U.S. goes to wealthy, elite colleges and universities, often at the expense of programs aiding the poor. But donors don’t need to choose between giving to wealthy institutions and giving to areas of the “highest need,” he advised. Instead, they can take a “yes, and” approach. “If donors make a gift to their alma mater, they should pair it with an equally large gift to a program that makes online textbooks free to all college students. Or they could pair a gift to a research institution in a wealthy country with a gift to fund research on infectious diseases that primarily affect poor people in developing countries.”
In a subsequent article, Benjamin Soskis of the Urban Institute added that colleges themselves could facilitate this “pairing” of donations—acting as philanthropic “sommeliers”—by advising donors on how to give elsewhere, too. Schools truly committed to this idea, writes Soskis, could “make such pairings a condition of major gifts—those who want to give a million dollars or more to Yale would need to also donate to one of the university’s equity partners.”
The level of chutzpah such an arrangement would require might challenge even the boldest development officer. But the philanthropic sommelier idea is a possible solution to a dilemma that elite universities confront today. College administrators want to keep raising piles of money from wealthy donors, while at the same time signaling that they are truly concerned about the poor and oppressed. And they want to earn the approbation of leftists on campus without antagonizing donors. In that circumstance, they might take the money, while advising donors how they might “launder” it via gifts to other charities.