https://issuesinsights.com/2020/03/07/bernie-v-biden-brand-identity-trumps-identity-politics/
Like, wow. The Democratic presidential field has shrunk from the most diverse ever – in race, gender, age, background and even sexual orientation – to two old white guys duking it out.
Even, and perhaps especially, in the age of “woke,” brand identity is triumphing over identity politics.
That was the very point of the first (second, if you count JFK) great political “brand:” Barack Obama. His carefully crafted image was described as “post-political,” “post-racial,” and yes, “beyond identity politics.”
Youthful, irresistibly “cool,” and for many, an ideological blank slate, Obama would be The One ushering in “the moment when the rise of the oceans began to slow and our planet began to heal.” His rising sun logo and the independently designed “Hope” poster emerged as iconic brand symbols – equal parts aspirational and soothing in a time of social and economic turmoil.
Brand power ascended again in 2016, when a casino mogul and reality show host – whose real business was marketing one of America’s most recognized names – leveraged his notoriety to smash political norms to smithereens.