https://amgreatness.com/2023/12/20/netflix-and-the-erasure-of-history/
Trust should not be doled out easily to anyone, especially white people.”
– Excerpt from “Leave the World Behind,” released on Netflix December 8, 2023
If anyone thinks Netflix has abandoned the so-called woke programming that earned them sustained criticism back in the spring of 2022 and may have played a role in their cratering stock price at the time, their new movie should put that thought to rest. Woke, for lack of a better term, is alive and well at Netflix. Their cozy relationship with nouveau plutocrat power couple and White House alumni, Barack and Michelle Obama, and the blockbuster bomb of a movie they’ve produced together, epitomizes the culture of Netflix today. Such casual racism. “Don’t trust white people.” It’s ok when they do it. But don’t you dare.
To truly appreciate where Netflix is today, one must recall how they began. During the golden age of movie DVDs, in the late 1990s, Netflix arose as the mail-order alternative to renting videos from walk-in stores. But creative destruction never ends. Just as Netflix movies by mail drove corner movie rental stores out of business, streaming made DVDs delivered by mail obsolete.
On September 29, Netflix shipped their last DVD to subscribers and cancelled the service. And with that, one of the last, best windows into nearly a century of American culture was closed forever. At its peak around 2019, more than 100,000 movie titles were available on DVD, arriving in the familiar red envelopes. But as the subscriber base for DVDs shrank and competition from other streaming services grew, Netflix management decided the juice wasn’t worth the squeeze.
This is a rational business decision. Netflix, a content behemoth with an enterprise value that has soared to more than $170 billion, doesn’t need the headache of managing 17 DVD distribution centers tasked with shipping and receiving actual physical media. Netflix owns server farms that dispatch movies electronically, and their investment in physical assets must now prioritize production studios where the company invests literally billions in generating original content. With more than 50 percent of all video consumption in the U.S. now consisting of user generated content at zero cost to platforms like YouTube and TikTok, Netflix’s challenge is keeping their 240 million streaming subscribers, not hanging on to a dwindling cadre of 1.2 million DVD clients.
Nonetheless, losing public access to what was, by far, the greatest collection of movies ever compiled is a tragedy.