Amena Khan said she deeply regrets the 2014 tweets, including one in which she labeled Israel a “child murderer.”
L’Oréal made history last week when it became the first major cosmetics firm to feature a Muslim woman wearing a head covering in a mainstream international ad campaign for hair products.
The signing of Amena Khan, a British blogger on beauty, as the newest face of L’Oréal Paris generated a lot of positive publicity for the French firm, with CNN lauding the company for “breaking barriers” and “becoming more diverse” in an article that also flattered Khan for “empowering women.”
But the response was less enthusiastic in some French Jewish media like JSSNews, where Khan was denounced as “an anti-Semite of the worst kind” for her remarks on Twitter in 2014 calling Israel an “illegal and sinister state.” She also labeled Israel a “child murderer” that Allah will ultimately defeat.
According to the British government’s 2016 definition of anti-Semitism, “claiming that the existence of a State of Israel is a racist endeavor” and “applying double standards by requiring of it [Israel] a behavior not expected or demanded of any other democratic nation” are examples of the phenomenon.
On Monday, Khan said she is stepping down from the L’Oreal Paris Elvive World of Care campaign because “the current conversations surrounding it detract from the positive and inclusive sentiment that it set out to deliver.”
“I deeply regret the content of the tweets I made in 2014, and sincerely apologize for the upset and hurt they have caused,” she wrote on Instagram.