Should you ever doubt the importance of the “narrative” to the modern Left, all you need to do is look around you. It’s the in the air we breathe, and the water in which we swim, attached to the products we buy and behind just about every news story we read or see. At every turn, we are admonished, hectored, harangued to get with the cultural-Marxist program.https://amgreatness.com/2017/11/16/the-suicidal-narrative-of-the-modern-environmental-left/
On a plane recently, the attendants handed out complimentary dark chocolates. The brand? Something called Endangered Species Chocolate, a company that bills its products as “the first ever chocolate bars made in America from Fairtrade certified West African cocoa beans that can be fully traced from farm to chocolate bar. ESC has committed that only fully traceable cocoa beans sustainably grown and harvested under Fairtrade standards will be used to make their chocolate.”
In case, like me, you had no idea fluffy chocolate bunnies were an endangered species, or that a guilty nibble at a Hershey bar could lay waste to vast stretches of the veldt, the company offers this helpful explanation:
The cocoa used by ESC is grown by West African farmers who follow rigorous standards for protection of workers’ rights and the environment. When a customer purchases ESC’s Fairtrade certified bars, West African farmers earn a fair price and an additional Fairtrade social premium to invest in business and community projects such as improving education and healthcare, protecting their environment and improving their economic well-being.
Who could be against that? Westerners from Dickens’ Mrs. Jellyby on have sought to improve the plight of sub-Saharan Africans, but this statement of virtue-signaling posits that West African farmers are currently not getting a fair price for their cocoa beans; in our mind’s eye, we picture some nasty Belgian—call him Mr. Kurtz—terrorizing the natives from his Congolese redoubt.
Similarly, on a recent trip to the health-food store I bought a bag of moringa, a currently voguish “superfood” of powdered plant protein. Yum. It’s made by Kuli Kuli (which, like Endangered Species Chocolate, sports a nurturing “green” logo). Here’s what the packaging has to say:
Once eaten by the ancient Greeks and Romans, moringa leaves have been used in traditional medicine for many centuries… our moringa is sustainably sourced from women’s cooperatives in West Africa, where we work to improve nutrition and livelihoods. Nourishing you, nourishing the world.