Ira Einhorn revelled in his role as a charismatic guru. Long-haired and white-robed, he was one of Earth Day’s original organisers and a fixture on university campuses, toasted for his wit and insight with copious cups of herbal tea. Oh, and he was a killer as well.
Ira Einhorn was a high priest of the hippy movement – rebellion, free love, drugs, anti-Vietnam war, the Age of Aquarius. He promoted these ideas with verve and was an organiser of the original Earth Day. That his German surname translated into Unicorn was perfect for the zeitgeist. He saw himself as an environmental activist and mixed with leading figures of the movement like Timothy Leary, Allen Ginsberg and Abby Hoffman.
Many thought Einhorn was a genius. There was no subject on which he could not discourse at length, all infused with his idiosyncratic ideas about environmentalism, UFOs, alien invasion, ESP, computer science and such esoterica. On close examination, his intellect was extremely broad, facilitated by his compulsive reading, but there was little depth. This hardly troubled his listeners. His compelling style drew in not just the young and impressionable, but environmentalists, corporation figures, businessmen and government officials, all taken in by his rodomontade.
Wearing the long hair of the time, his pudgy figure in a white robe, he paid no attention to hygiene or grooming. Yet this had little effect on his appeal. Women flocked to him and he made the most of the ensuing rewards. Einhorn was seriously into sex with as many women as possible and, in doing so, had a far from enlightened attitude to his lovers. He treated them like dirt and brutally dispensed with them as soon as he wanted to move on to another target. Rumours of his violence towards women did his love life no harm.
But the Sixties moved on, the Vietnam war ended and the hippy generation had to face the mundane facts of settling down and earning a living. Based in Philadelphia, Einhorn’s activities were constricted but he still displayed an amazing capacity to find wealthy sponsors and university positions. Barbara Bronfman, a Canadian Seagram heir, was to play an important part in his life. During a lecture, he lit up a marijuana spiff and undressed till he was naked and danced around. It was all a game to entrance those around him.
In 1972 Einhorn started going out with Holly Maddux, a beautiful young women from Texas. The relationship was predictably tumultuous. By 1977 she had enough and ended it. On September 9, she went to his apartment and was never seen alive again. Questioned, Einhorn claimed that she had gone out to buy food and never returned.
In the absence of any leads, let alone a body, there was nothing the authorities could do. Two years after complaints from neighbours about a bad smell, the police came to Einhorn’s apartment. Inside a closet they found a large trunk. When they opened it, it contained the mummified body of Holly Maddux. The cause of death was evident – her skull had been brutally smashed.
“You found what you found,” was Einhorn’s enigmatic response.
Bailed by his wealthy sponsors, the trial was scheduled for 1981. Many who knew him refused to believe that he could have committed such a violent crime and supported his appeal for bail. By the time of the trial, Einhorn had gone on the lam, disappearing without trace. The trial went ahead anyway, he was found guilty and sentenced to death.