Someone behind an anonymous Twitter account is trying to destroy the influential conservative Breitbart News website by smearing it as “racist” – and he’s already scared at least 47 advertisers away from Breitbart.
In the current atmosphere of left-wing hysteria over the surprise election of Donald Trump as president, this blacklisting project has already earned an impressive return on investment. Breitbart is a target of the wrath of social justice warriors because it reports the truth about the Left and it used to be run by Stephen Bannon, now slated to become chief strategist in the Trump White House. Hurting Breitbart hurts Trump and Republicans in general, the thinking goes.
The campaign takes screenshots of advertisements on Breitbart and then harasses the advertisers, demanding that they stop advertising there. It also encourages people who hate Breitbart or Trump to take screenshots of a target company’s ads placed beside content deemed objectionable and tweet the images at advertisers along with a threat to stop patronizing that company.
The cowardly crusader hiding behind this effort to frighten advertisers away from Breitbart by lying about and mischaracterizing the provocative news website’s content goes by the user name Sleeping Giants.
The user’s identity seems safe for the moment but if Breitbart files a defamation lawsuit, Twitter could be forced to disclose the user’s identity.
So far the identity of the individual or individuals behind Sleeping Giants is not known, except to Shareen Pathak, managing editor at the DigiDay blog.
Pathak reports, “The creator of the account said he would prefer to remain anonymous to avoid being harassed by Trump supporters on the internet. He said he started the account because fake news and disinformation, are, in his opinion, two of the reasons why the election turned out in favor of Trump.”
The creator of Sleeping Giants reportedly told DigiDay, “The biggest way that this disinformation will continue is ad revenue, just like any news source. Beyond really wanting to stop this nonsense, this effort was really born out of the need to inform advertisers about the kind of material that they’re sponsoring. This isn’t supposed to be a boycotting effort as much as an information effort.”
The Sleeping Giants (Twitter handle: @slpng_giants) account was created last month. At time of writing the account had 3,144 tweets and 11,200 followers. Sleeping Giants says “We are trying to stop racist websites by stopping their ad dollars. Many companies don’t even know it’s happening. It’s time to tell them.”