https://www.spiked-online.com/2023/09/04/the-tyranny-of-google/
EXCERPT:
Google turns 25-years-old today. Back then, it was a given that technology would change the world for the better. And by studying the practices of the founders, we could improve ourselves, too. So, how well does this assessment of Google hold up today?
In its early years, Google embodied technical excellence and good taste. Its original (and for a while, only) service was a web search engine based on a simple borrowed idea. The search results were rated according to the density of in-bound links, just as academic papers are ranked by the number of times they are cited. This method gave us results far superior to those of its rival search engines.
Google also benefited from having a certain mystique. Its front page – google.com – was immaculately clean and uncluttered. The service was very fast and helpful, too, correcting your misspellings. Initially, Google seemed to have no interest in serving us any other products or services, or apparently, even making money. Occasionally, the front page featured a whimsical cartoon. Google seemed to embody the kind of a shiny, hopeful liberal idealism expressed in Gene Roddenberry’s original Star Trek. Larry Page and Sergey Brin, Google’s boyish founders, would be our companions to the future, just as Kirk and Spock had been.
At one point in his book, Jarvis allows himself a dark thought: What would happen if Google fell from its saintly standards and tried to screw us? We needn’t worry, he assures us: ‘Google could lose our trust the moment it misuses the data it has about us or decides to use our growing dependence on it as a chokehold to charge us (as cable companies, phone companies and airlines do).’
Such optimism seems very naïve today. It is still true that Google does not charge us, as consumers, directly. But multiple authorities across several continents have judged that it does operate a chokehold on competition, and this costs us all a lot.
For example, in 2022, the EU levied a record fine against Alphabet, Google’s umbrella company. Having once vowed never to detain people on their journey to another destination longer than necessary, Google now seeks to keep people on its own properties for as long as possible. According to the European Commission, Google abused its market dominance to give an illegal advantage to its shopping service. Google also dominates dozens of markets that once had thriving competition, from smartphone platforms to web browsers, all of which serve as funnels to deliver us to its advertising business. Google also participated in a secret wage-fixing cartel against US technology workers that suppressed wages by some $3 billion, according to one complainant in a class-action lawsuit.