https://www.jns.org/israel-news/lgbtq/23/7/17/302985/
For several years, a Ramat Gan store owner has found himself under fire from the municipality for opposing LGBTQ flags adorning the city’s thoroughfares, including in front of his shop, during the annual Pride Month (June).
Facing thousands of shekels in fines, he and his attorney say he is the target of selective enforcement in a clash echoing a wider cultural war against religion in the Israeli public square.
Amnon Goldis, the owner of a small boutique wine shop, “Kosher Wine Or Ganuz,” felt compelled to act three years ago when gay pride flags appeared along Ramat Gan’s Jerusalem Boulevard, where his store is located. His protest took the form of banners he placed above his storefront. The first was simply the Jewish creed, “Shema Yisrael”: “Hear, O Israel, the Lord is our God, the Lord is one.”
The original Shema Yisrael sign was a temporary vinyl banner above the store in 2020. .
But Ramat Gan, located just east of Tel Aviv, came down hard on Goldis. In 2020, he received a call and a letter from the municipality warning him to remove the sign immediately or face a fine. Goldis refused, telling radio station Kol BaRama at the time: “I made it clear to the municipality that I do not intend to take down the sign. They can issue fines, make committees—I am not taking down this sign.”
Goldis then made the Shema sign permanent, placing it where his store sign had been. Essentially, he changed the name of his store.
Each year a new sign followed. In 2022, there was Zechariah 13:2, “And the spirit of impurity I will cause to pass out of the land.” This year it’s a combination of Ezekiel 9:4 and Ezekiel 8:6, “that sigh and that cry for all the abominations that be done in the midst thereof … even the great abominations that the house of Israel committeth here, that I should go far off from my sanctuary.”