While Obama administration officials and their media allies are furiously attempting to spin the swap of U.S. Army Sergeant Bowe Bergdahl for five high-level Taliban terrorists in their favor, the other side of the equation is weighing in as well. Taliban leaders are expressing jubilation over the trade, hailing it as a major recognition of their status and boon to their cause. The Taliban is seeking to solidify legitimacy as a political force in Afghanistan in the face of the imminent U.S. drawdown, after which less than 10,000 soldiers will remain in the country. With the Bergdahl exchange, the Taliban has achieved a major propaganda victory that will further aid its ascendancy in the country — on top of the benefit the return of several of its top operatives will offer as a consequence of the deal.
Details of the internal assessment of the Bergdahl swap come from a TIME magazine interview with two Taliban commanders. “This is a historic moment for us. Today our enemy for the first time officially recognized our status,” one commander said. “[T]hese five men are more important than millions of dollars to us.” When asked if this exchange would inspire the Taliban to capture other Americans, he responded succinctly. “Definitely,” he said. “It’s better to kidnap one person like Bergdahl than kidnapping hundreds of useless people,” the commander added, speaking on condition of anonymity because he was not authorized to speak to the media. “It has encouraged our people. Now everybody will work hard to capture such an important bird.”
According to the magazine, the Taliban was well-prepared to engage in a media campaign of their own with regard to the swap. Those who were selected to hand Bergdahl over rehearsed messages they wished to deliver to the American public, and a videographer was assigned to cover the exchange to help shape the narrative. The white tunic and trousers that Bergdahl wore were also part of the equation, as a tailor was commissioned to create the clothes for the event as a “gesture of respect.”
TIME allowed a second Taliban commander affiliated with the Haqqani network that was holding Bergdahl captive to humanize the terrorist organization. “You know we are also human beings and have hearts in our bodies,” the commander said. “We are fighting a war against each other, in which [the Americans] kill us and we kill them. But we did whatever we could to make [Bergdahl] happy.”