Last year, Team Obama was wallowing in praise for its election tech strategy. Its strike team of Silicon Valley pros who believed in stock options and Socialism were credited with winning the election by applying the same data tools that had made Facebook and Google so creepy.
And then when it came time to debut Obama’s signature achievement (if you don’t count wrecking the Middle East) the implementation was every bit as disastrous as if the project had been outsourced to someone’s cousin who had once taken a web design course in 1996.
The ObamaCare websites didn’t go down because of high demand. They went down because of bad design. The design on Healthcare.gov was so bad that it was almost as if the website had been designed to fail. Or as one tech expert put it, the website was so cluttered with junk that it was running a denial of service attack against itself.
It’s not too surprising that a government website would be badly designed, but Team Obama’s digital strategy had been built around using them for messaging to bypass even friendly media outlets. The content on government websites blended with the Obama campaign so closely that it was sometimes hard to tell the difference.
But that is where the border between competency and incompetence for Team Obama begins. Team Obama excels at promoting Obama and attacking Republicans. It isn’t actually good at anything else.
The left excels at one thing and only one thing; propaganda. Great products and bad marketing are a familiar business story. But what the left has is a terrible product with great marketing.