https://thespectator.com/topic/how-desantis-can-de-program-the-blue-states/
Four years ago this week, Florida Governor Ron DeSantis presciently warned in his first inaugural address that big-spending, high-taxing states were inspiring “productive citizens to flee.” DeSantis came into office with a flimsy mandate of just four tenths of one percent at a time when Florida had 257,175 more registered Democrats than Republicans. Republicans now outnumber Democrats in the state by more than 356,000 and, in the wake of his resounding twenty-point win in November, DeSantis’s inaugural address last Tuesday felt like a warm-up for the 2024 presidential campaign.
In his 2019 speech, DeSantis spoke to Floridians, but he seemed to be addressing all Americans, urging us to reconsider Florida as a model rather than as the butt of Florida Man jokes. Republican hopes in 2024 may hinge on this effort to recast the Sunshine State. It won’t be easy, but Florida can be re-branded, though DeSantis will likely need a secret weapon he may not have considered.
Though the media likes to diminish DeSantis as a Trump knockoff, his concise, sixteen-minute address was as focused and substantive as Trump’s speeches are a gallimaufry of complaints and rants. Trump is the businessman, but DeSantis is the one who is all business. Trump uttered nearly 9,000 words in his campaign launch, while DeSantis’s speech weighed in at 1,649. Though it obviously wasn’t a campaign launch, it still sounded like one at times.
“When the world lost its mind — when common sense suddenly became an uncommon virtue — Florida was a refuge of sanity, a citadel of freedom for our fellow Americans and even for people around the world,” he said.
DeSantis spoke of the “historic number of families” who have moved to what he called a “promised land of sanity,” one of law and order, fiscal restraint, and no Covid mandates. Freedom, a word he didn’t use once in his 2019 address, was the key theme of the speech. He also never mentioned the word “woke” four years ago, but his pledge to keep Florida as the place where “woke goes to die” was his biggest applause line of the day.