http://www.globes.co.il/serveen/globes/docview.asp?did=1000706928
Apple to set up Israel development center
Aharon Aharon will head Apple’s first ever development center outside of its California headquarters.
Apple Inc. has decided to open a development center in Israel focusing on semiconductors, the first R&D venture for the company outside the United States, sources told Globes Wednesday.
The decision was made even before the company entered into talks to acquire Herzliya-based flash storage solutions provider Anobit Ltd.
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Apple has hired Aharon Aharon, a veteran player in Israel’s high tech industry, to lead the new development center.
Although Apple is a global innovation leader, the company is a relatively small investor in R&D. The producer of the iPad and iPhone invested $2.4 billion in R&D in 2010, which was only 2% of its revenue, much less proportionately than other high-tech companies.