https://www.city-journal.org/ron-desantis-rules-for-political-success
On a disappointing night for Republicans, Governor Ron DeSantis crushed it in the free state of Florida, lapping his challenger, Congressman Charlie Crist, by close to 20 points. Before DeSantis’s emergence, Florida used to keep us wondering whether it would turn blue or red until the wee hours on Election Night or, in the case of the 2000 election, for weeks thereafter. But it was clear well before midnight on Tuesday that Florida had turned solid red. From Portsmouth to Puget Sound, Republicans interested in replicating DeSantis’s “win for the ages” should learn from these eight rules.
Stay on offense. Given the mainstream media’s leftward tilt, Republicans are often stuck playing defense. As president, Donald Trump called the media the “enemy of the people” but also seemed to crave their approval. DeSantis, by contrast, rewrote the Republican playbook by staying on offense virtually nonstop for four years. He refused to bend or apologize for anything he said or did, even when the media called him “DeathSantis” for keeping the state open during Covid or mischaracterized his Parental Rights in Education law (falsely smeared as “Don’t Say Gay”). As he said in his victory speech on Tuesday night, “We took the hits, we weathered the storms, but we stood our ground, we did not back down.”
Every week, or so it seemed, the governor took the fight to a new target: woke corporations like Disney, intransigent teachers’ unions, Big Tech, liberal judges and prosecutors who refused to follow the law, or “sanctuary-city” leaders who “embraced” illegal immigrants—as long as they didn’t settle in places like Martha’s Vineyard.
You can create your own majority with the right approach. When DeSantis took office, Democrats enjoyed a small voter-registration edge statewide, but now Republicans hold a commanding 300,000-voter lead. He undoubtedly won over some native Floridians, but probably the much bigger factor here was his effort to inspire like-minded conservatives to move to Florida from blue states. (And perhaps this helps explain, in part, why Gretchen Whitmer, Kathy Hochul, and other embattled liberal governors survived.) I moved to Florida from Oregon in 2019 to some degree because I admire DeSantis and his approach to governance, so I count myself a member of this movement.