https://www.spiked-online.com/2025/01/13/you-know-who-will-cheer-the-death-of-dei-the-working-class/
So, is it RIP DEI? The boss class’s favourite ideology certainly seems to be in trouble. Big business everywhere is rethinking its devotion to ‘diversity, equity and inclusion’. As part of his coming out as a pretty standard tech bro who bristles at woke and loves Joe Rogan, Meta boss Mark Zuckerberg has said DEI might be for the chopping block. He even instructed his minions to take the tampons out of the men’s bathrooms at Meta HQ. Expecting people who menstruate to use the ladies’ loo? Guys, this is big.
The legacy media is noisily lamenting Zuck’s bonfire of the diversity initiatives. Meta is ‘eliminating’ DEI, weeps CNN. It quotes an internal Meta memo that basically says it’s game over for ‘equity and inclusion’. To these people, Zuckerberg is an apostate. To renounce the religion of DEI, the divisive ideology that holds such fierce sway on college campuses and in HR departments, is to make oneself an enemy of the new elite. I reckon we’re days away from a Vox piece calling Zuckerberg a fascist.
And the Rogan-pilled Facebook founder is not alone. Other corporations are likewise beating a retreat from DEI. Capitalist giants including McDonald’s, Walmart, Ford and Amazon have ‘pulled the plug’ on DEI, says a clearly emotional CBS. Cue meltdown among the woke. These once right-on capitalists are capitulating to MAGA, we’re told. They’re initiating a ‘rightward shift’ ahead of the inauguration of Donald Trump. We’re witnessing a ‘conservative backlash’ against diversity, cries business bible Forbes, and the repercussions could be dire.
Of course the cultural class will mourn the flailing regime of DEI. After all, they were its architects and enforcers. Both their social sway and personal wealth were boosted by this insidious ideology that empowered them to re-educate the great unwashed in the finer details of racial correct-think. But you know who won’t mourn it? The working class. For them, this poisonous dogma was never anything more than a patrician system of moral instruction that diminished their workplace clout and divided them from their fellow workers.
DEI is always presented as a nice, fair thing. It’s about ‘embracing the differences’ that ‘everyone brings to the table’, said CNN last year. It’s about making workplaces welcoming to all, regardless of their ‘race, age, ethnicity, religion, gender, sexual orientation [or] physical ability’. These knackered platitudes mask the grim truth about DEI, which is that it is divisive rather than unifying, and spectacularly intolerant of difference – especially political difference – rather than ‘welcoming to all’.